Flawless Launch Day: How This Studio Scaled Global Payments with FT3Pay
Transaction Success Rate:
98.1%
on launch week
Fraud Prevention:
Reduced fraudulent transactions by 99.8%
Player Spending:
+20% higher Average Transaction Value
About The Client
An ambitious indie game studio launching their first major cross-platform (PC & Console) title. They had built significant pre-launch hype and anticipated a massive, simultaneous influx of players from North America, Europe, and Latin America.
Challenge
The studio's biggest fear was a failed launch day. Their entire marketing budget was spent, but their payment infrastructure relied on a single, standard processor. This created several critical risks:
Single Point of Failure: If their one gateway went down or experienced high decline rates during the peak launch hour, they would lose thousands of sales and suffer immediate reputational damage.
Poor Global Coverage: They couldn't offer the popular local payment methods essential for different regions. This risked cart abandonment from a huge portion of their international player base who were unable to pay with their preferred options.
Vulnerability to Fraud: A successful launch would make them an immediate target for coordinated fraud, and their basic setup lacked the tools to fight it effectively.
They needed a payment partner who could guarantee stability, maximize global sales, and protect their revenue from day one.
Solution (FT3Pay Intervention)
To ensure a flawless, high-volume launch, FT3Pay implemented a multi-pronged strategy where technology, localization, and security worked in unison to drive exceptional results. The foundation was our Intelligent Failover & Routing system; by setting up a multi-gateway vault, transactions were automatically routed to the best-performing processor in real-time, which guaranteed zero downtime and resulted in 99.1% of all attempted purchases being successful.
Building on this stability, we activated a Localized Payment Suite, allowing players to pay with trusted, familiar methods. This dramatically increased conversion and led to a 20% higher Average Transaction Value (ATV) as players embraced regional pricing and game bundles.
Finally, our Proactive Fraud Shield, powered by AI and 3D Secure 2.0, protected the studio's bottom line by automatically blocking high-risk payments. This comprehensive approach meant the payment infrastructure handled the massive volume without a single issue, allowing the studio's small team to spend minimal time on payment operations and focus entirely on community engagement.