Converting More Global Carts: How a DTC Retailer Ignited International Sales Growth with FT3Pay
International Conversion:
Increased by 40% with localized checkouts
Checkout Abandonment:
Reduced by 30%
Fraudulent Transactions:
Decreased by 70% with intelligent risk scoring
About The Client
A fast-growing, direct-to-consumer (DTC) retail brand selling high-quality home goods. After building a strong base in the US, they saw surging demand from customers in Europe and Asia-Pacific.
Challenge
The brand's international success created a critical problem: their US-centric payment system was failing their global customers. Their one-size-fits-all checkout flow was causing significant revenue loss:
High International Cart Abandonment: Customers in countries like Germany and the Netherlands were abandoning carts when they didn't see their preferred local payment methods, such as direct bank transfers or regional digital wallets. Displaying prices only in USD also created friction and mistrust.
Rising Fraud & Chargebacks: Their expansion made them a prime target for international fraud. Their basic fraud filters were ineffective, leading to a sharp increase in chargebacks that threatened their profitability.
Poor Mobile Experience: Over 60% of their international traffic came from mobile devices, yet their checkout page was slow and clunky on smaller screens, causing high drop-off rates.
Slow Checkout Speed: Their existing payment plugin was heavy and slow to load, adding precious seconds to the final and most critical step of the purchase journey.
Solution (FT3Pay Intervention)
By providing a lightweight, secure, and fully localized payment solution, FT3 Pay turned the DTC brand's international traffic into profitable growth. The core of the strategy was implementing Localized Checkout Flows; by automatically displaying local currencies and popular regional payment methods, the brand created a trustworthy experience that increased the international customer conversion rate by 40% and reduced overall checkout abandonment by 30%.
This improved customer journey was supported by a Mobile-First & Lightweight UI that ensured a seamless experience on any device and resulted in a 50% faster checkout page load speed.
To protect these new revenue streams, FT3 Pay’s Intelligent Fraud Detection was deployed, using AI-powered risk scoring to decrease successful fraudulent transactions by 70%. This entire transformation—making the checkout faster, safer, and feel local to every shopper—was achieved with minimal development effort thanks to a seamless integration with their existing e-commerce platform.